Measure and Optimize Social Media Marketing Campaigns
Completed by Rylan Kennedy
December 7, 2025
12 hours (approximately)
Rylan Kennedy's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Effectiveness
