Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by AAKANSHA JOHARI
April 20, 2021
18 hours (approximately)
AAKANSHA JOHARI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Online Advertising
- Category: Journey Mapping
- Category: Social Media
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Marketing Automation
- Category: AI Personalization
- Category: Media and Communications
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Strategic Communication
