Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by YANAN XIAO
February 3, 2021
18 hours (approximately)
YANAN XIAO's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Experience Design
- Category: Data-Driven Marketing
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Marketing Planning
- Category: Shared Media
- Category: Content Strategy
