- Big Data
- Consumer Behaviour
- Customer Relationship Management
- Marketing Effectiveness
- Integrated Marketing Communications
- Customer Insights
- Digital Marketing
- Marketing Strategies
- Social Media Marketing
- Customer experience strategy (CX)
- Data Analysis
- Customer Data Management
Marketing analytics: Know your customers
Completed by Subhadip Chanak
September 1, 2022
20 hours (approximately)
Subhadip Chanak's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
