- Digital Marketing
- Advanced Analytics
- Data Analysis
- Data Ethics
- Customer Insights
- Generative AI
- Predictive Analytics
- Consumer Behaviour
- Machine Learning
- Market Analysis
- AI Personalization
- Analytics
Applying Data Analytics in Marketing
Completed by Zhuoyan Li
May 17, 2024
16 hours (approximately)
Zhuoyan Li's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
