- A/B Testing
- Marketing Budgets
- Return On Investment
- Marketing Analytics
- Performance Measurement
- Spreadsheet Software
- Key Performance Indicators (KPIs)
- Web Analytics and SEO
- Digital Marketing
- Google Ads
- Media Planning
- Marketing
Assess for Success: Marketing Analytics and Measurement
Completed by Maria Jose Pineda Rodriguez
March 25, 2025
18 hours (approximately)
Maria Jose Pineda Rodriguez 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
