Digital Marketing: Customer Engagement Strategy
Completed by PRIYANSH PUNDIR
May 30, 2020
12 hours (approximately)
PRIYANSH PUNDIR's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Marketing Communications
- Category: Data Analysis
- Category: Data Collection
- Category: Digital Marketing
- Category: Driving engagement
- Category: Analytics
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Loyalty Programs
