- Digital Marketing
- Email Marketing
- Data Ethics
- Key Performance Indicators (KPIs)
- Smart Goals
- Personally Identifiable Information
- Customer Retention
- Marketing Automation
- Campaign Management
- Newsletters
- Copywriting
- A/B Testing
Think Outside the Inbox: Email Marketing
Completed by Jessica Van Niel
July 25, 2023
18 hours (approximately)
Jessica Van Niel's account is verified. Coursera certifies their successful completion of Think Outside the Inbox: Email Marketing
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
