Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MELISA AKGUL
December 9, 2020
18 hours (approximately)
MELISA AKGUL's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Data Ethics
- Category: AI Personalization
- Category: Communication Strategies
- Category: Personalized Campaigns
- Category: Journey Mapping
- Category: Social Media
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
