Attract and Engage Customers with Digital Marketing
Completed by Xin Yi Ooi
May 11, 2026
14 hours (approximately)
Xin Yi Ooi's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Target Audience
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
