- Go To Market Strategy
- Customer Insights
- Target Market
- Branding
- Consumer Behaviour
- Product Planning
- Market Analysis
- Brand Management
- Marketing
- Promotional Strategies
- Marketing Analytics
- Marketing Strategy and Techniques
Developing a Winning Marketing Strategy
Completed by Kwan Yee Fung
September 9, 2025
16 hours (approximately)
Kwan Yee Fung's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
