- Smart Goals
- Social Media Management
- Social Media Strategy
- Marketing Strategies
- Persona Development
- Social Media
- Social Media Marketing
- Target Audience
- Digital Marketing
- Marketing Channel
Introduction to Social Media Marketing
Completed by Stefany Lopez Tapia
April 19, 2021
17 hours (approximately)
Stefany Lopez Tapia's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
