- Revenue Management
- Competitive Analysis
- Marketing Psychology
- Global Marketing
- Customer Insights
- Market Research
- Customer Analysis
- Value Propositions
- Case Studies
- Market Dynamics
- Analysis
- Consumer Behaviour
Customer Value in Pricing Strategy
Completed by Anh Nguyet Vo Thi
September 6, 2021
14 hours (approximately)
Anh Nguyet Vo Thi's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
