- Market Dynamics
- Analysis
- Behavioral Economics
- Customer Analysis
- Consumer Behaviour
- Global Marketing
- Competitive Analysis
- Market Research
- Case Studies
- Marketing Psychology
- Revenue Management
- Customer Insights
Customer Value in Pricing Strategy
Completed by Anh Nguyet Vo Thi
September 6, 2021
14 hours (approximately)
Anh Nguyet Vo Thi's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
