- Digital Marketing
- Customer Engagement
- Social Media Marketing
- Target Audience
- Social Media Strategy
- Brand Awareness
- Social Media Management
- Digital Advertising
- Social Media Campaigns
- Content Creation
- Marketing Analytics
From Likes to Leads: Interact with Customers Online
Completed by Renata Pacheco Ovando
May 22, 2025
20 hours (approximately)
Renata Pacheco Ovando's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
