- Media planning and strategies
- Spreadsheet management
- Presenting to stakeholders
- Marketing Analytics
- Digital marketing KPIs
Assess for Success: Marketing Analytics and Measurement
Completed by Alexander Pankart
July 1, 2022
26 hours (approximately)
Alexander Pankart's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
