- Digital Marketing
- Social Media Campaigns
- Marketing Analytics
- Communication
- Social Media Marketing
- Marketing Effectiveness
- Return On Investment
- Data Analysis
- A/B Testing
- Performance marketing
- Campaign Management
- Data Presentation
Measure and Optimize Social Media Marketing Campaigns
Completed by Andres Hernandez
February 16, 2021
12 hours (approximately)
Andres Hernandez's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
