- Marketing Channel
- Personalized Service
- Data Ethics
- Customer experience strategy (CX)
- Social Media
- Emerging Technologies
- Digital Media Strategy
- Marketing Communications
- Marketing Analytics
- Data-Driven Decision-Making
- Augmented Reality
- Consumer Behaviour
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Damien Carrington
January 21, 2021
18 hours (approximately)
Damien Carrington's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
