- Campaign Management
- Marketing and Public Relations
- Storytelling
- Marketing Analytics
- Marketing Communications
- Strategic Communication
- Digital Media Strategy
- Target Audience
- Integrated Marketing Communications
- Public Relations
- Content Creation
- Ethical Standards And Conduct
Marketing, Communication, and PR
Completed by Giang Ngan Pham
December 27, 2024
28 hours (approximately)
Giang Ngan Pham's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
