- Key Performance Indicators (KPIs)
- Presentations
- Business Metrics
- Advertising Campaigns
- Social Media Marketing
- Data Analysis
- Data Presentation
- Social Media Campaigns
- Marketing Analytics
- Campaign Management
- Performance marketing
- Communication
Measure and Optimize Social Media Marketing Campaigns
Completed by Ardal Abdullah
February 5, 2024
12 hours (approximately)
Ardal Abdullah's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
