- Social Media Marketing
- Consumer Behaviour
- Customer Relationship Management
- Integrated Marketing Communications
- Customer Data Management
- Marketing Effectiveness
- Digital Marketing
- Marketing Analytics
- Customer experience strategy (CX)
- Predictive Analytics
- Customer Insights
- Data Analysis
Marketing analytics: Know your customers
Completed by YASH JAIN
June 13, 2021
20 hours (approximately)
YASH JAIN's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
