- Digital Marketing
- Customer experience strategy (CX)
- Data Analysis
- Customer Insights
- Marketing Analytics
- Social Media Marketing
- Consumer Behaviour
- Data-Driven Decision-Making
- Digital Media Strategy
- Big Data
- Data Integration
- Customer Data Management
Marketing analytics: Know your customers
Completed by Dominique Irlinger
March 19, 2021
20 hours (approximately)
Dominique Irlinger's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
