- Communication Strategies
- Storytelling
- Press Releases
- Strategic Communication
- Marketing and Public Relations
- Crisis Management
- Media Relations
- Corporate Communications
- Public Relations
- Branding
Working with the Media
Completed by Emily Roser
December 7, 2023
7 hours (approximately)
Emily Roser's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
