- Brand Management
- Branding
- Media Relations
- Marketing and Public Relations
- Media and Communications
- Corporate Communications
- Crisis Management
- Press Releases
- Strategic Communication
- Storytelling
- Public Relations
- Communication Strategies
Working with the Media
Completed by Emily Roser
December 7, 2023
7 hours (approximately)
Emily Roser's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
