Qualitative Research
Completed by Zoe Alexia NGOMA
December 14, 2025
14 hours (approximately)
Zoe Alexia NGOMA's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Report Writing
- Category: Research Reports
- Category: Focus Group
- Category: Research Methodologies
- Category: Recruitment
- Category: Recruitment Strategies
- Category: Survey Creation
- Category: Discussion Facilitation
- Category: Market Research
- Category: Interviewing Skills
- Category: Sample Size Determination
- Category: Surveys
