- Digital Marketing
- Social Media Campaigns
- Marketing Analytics
- Communication
- Social Media Marketing
- Marketing Effectiveness
- Return On Investment
- Data Analysis
- A/B Testing
- Performance marketing
- Campaign Management
- Data Presentation
Measure and Optimize Social Media Marketing Campaigns
Completed by Valeriia Rudenko
September 1, 2024
12 hours (approximately)
Valeriia Rudenko's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
