- Campaign Management
- Web Analytics and SEO
- Web Content
- Consumer Behaviour
- Online Advertising
- Digital Marketing
- Email Marketing
- Data Collection
- Advertising Campaigns
- Marketing Strategies
- Keyword Research
- Performance Analysis
Digital Marketing Capstone
Completed by ASTITVA PANDEY
October 26, 2020
17 hours (approximately)
ASTITVA PANDEY's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
