Measure and Optimize Social Media Marketing Campaigns
Completed by Julián Larraz Rada
February 5, 2021
12 hours (approximately)
Julián Larraz Rada's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Data Analysis
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Marketing Communications
- Category: Return On Investment
- Category: Social Media Analytics
