GenAI for PR Specialists
Completed by Margarita Sirunyan
May 4, 2025
2 hours (approximately)
Margarita Sirunyan's account is verified. Coursera certifies their successful completion of GenAI for PR Specialists
What you will learn
Identify the capabilities of GenAI for PR specialists across basic role-specific functions.
Experiment with AI tools for PR to determine how they can streamline your work as a PR professional.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in PR functions in the workplace.
Skills you will gain
- Category: ChatGPT
- Category: Media Relations
- Category: Artificial Intelligence
- Category: Content Creation
- Category: Generative AI
- Category: AI Workflows
- Category: AI Integrations
- Category: Media and Communications
- Category: AI Personalization
- Category: Prompt Engineering
- Category: Data Ethics
- Category: Crisis Management
