- Data Presentation
- Marketing Effectiveness
- Social Media Campaigns
- Data Analysis
- Marketing Budgets
- A/B Testing
- Digital Marketing
- Performance Reporting
- Business Metrics
- Communication
- Social Media Marketing
- Online Advertising
Measure and Optimize Social Media Marketing Campaigns
Completed by Michelle Hutcheon
February 6, 2023
12 hours (approximately)
Michelle Hutcheon's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
