Assess for Success: Marketing Analytics and Measurement
Completed by Ana Valeria Verdejo Lara
September 3, 2024
18 hours (approximately)
Ana Valeria Verdejo Lara's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Media Strategy
- Category: Media Planning
- Category: A/B Testing
- Category: Data Presentation
- Category: Return On Investment
- Category: Marketing Planning
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Spreadsheet Software
