- Customer Engagement
- Digital Transformation
- Case Studies
- Competitive Analysis
- Customer experience improvement
- Data-Driven Decision-Making
- Machine Learning Algorithms
- Business Strategy
- Marketing Strategies
- AI Enablement
- Artificial Intelligence
- Marketing
Artificial Intelligence in Marketing
Completed by Gabriela Otero Zuluaga
May 24, 2023
10 hours (approximately)
Gabriela Otero Zuluaga's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
