- Predictive Analytics
- Customer Data Management
- Consumer Behaviour
- Marketing Strategies
- Marketing Analytics
- Big Data
- Social Media Marketing
- Customer Relationship Management
- Customer Insights
- Integrated Marketing Communications
- Digital Marketing
- Data Analysis
Marketing analytics: Know your customers
Completed by Arindam Roy
December 30, 2022
20 hours (approximately)
Arindam Roy's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
