- E-Commerce
- Search Engine Optimization
- Content Performance Analysis
- Marketing
- Keyword Research
- Customer experience strategy (CX)
- Marketing Analytics
- Data-Driven Decision-Making
- Digital Marketing
- Search Engine Marketing
- Customer Engagement
- Online Advertising
Foundations of Digital Marketing and E-commerce
Completed by Lydia Chee
November 9, 2023
12 hours (approximately)
Lydia Chee's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
