Attract and Engage Customers with Digital Marketing
Completed by Aureole Djuidje Lieugop
December 18, 2025
14 hours (approximately)
Aureole Djuidje Lieugop's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Target Audience
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing Strategies
