- Marketing Strategies
- Machine Learning Algorithms
- AI Enablement
- Case Studies
- Network Analysis
- Business Strategy
- Data-Driven Decision-Making
- Customer Engagement
- Digital Marketing
- Customer experience improvement
- Digital Transformation
- Competitive Analysis
Artificial Intelligence in Marketing
Completed by Sebastián Muñoz Alvarez
April 24, 2025
10 hours (approximately)
Sebastián Muñoz Alvarez's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
