- Search Engine Optimization
- Generative AI
- Marketing Analytics
- Digital Media Strategy
- Marketing Strategies
- Consumer Behaviour
- Content Creation
- Digital Advertising
- Marketing Automation
- Digital Marketing
- Integrated Marketing Communications
- Web Analytics
Digital Marketing Analytics in Theory
Completed by MARCO PICCIONE
January 11, 2022
20 hours (approximately)
MARCO PICCIONE's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
