- Data Presentation
- Key Performance Indicators (KPIs)
- Digital Advertising
- Marketing Effectiveness
- Communication
- Marketing Budgets
- Presentations
- Digital Marketing
- Campaign Management
- Social Media Marketing
- A/B Testing
- Social Media Campaigns
Measure and Optimize Social Media Marketing Campaigns
Completed by Tessa Guadarrama Santamaria
June 7, 2021
12 hours (approximately)
Tessa Guadarrama Santamaria's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
