- Marketing
- Consumer Behaviour
- Web Analytics
- Digital Marketing
- Regulatory Compliance
- Marketing Strategies
- Data Analysis
- Data Visualization
- Data Visualization Software
- Data Collection
- Marketing Analytics
- Analytics
Digital Marketing Analytics in Theory
Completed by IDA MARIA ERSSON
June 18, 2021
20 hours (approximately)
IDA MARIA ERSSON's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
