- Marketing Strategy and Techniques
- Integrated Marketing Communications
- Consumer Behaviour
- Promotional Strategies
- Campaign Management
- Marketing Communications
- Brand Loyalty
- Advertising
- Brand Management
- Media Planning
- Brand Marketing
- Communication Planning
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by OMOTUNDE IDOWU IBIRONKE
November 28, 2022
10 hours (approximately)
OMOTUNDE IDOWU IBIRONKE's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
