- Data Presentation
- Google Ads
- Marketing Analytics
- Google Analytics
- Stakeholder Communications
- A/B Testing
- Marketing Budgets
- Return On Investment
- Performance Measurement
- Key Performance Indicators (KPIs)
- Digital Marketing
- Media Planning
Assess for Success: Marketing Analytics and Measurement
Completed by Rama Sugiharto
August 28, 2025
18 hours (approximately)
Rama Sugiharto's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
