- Recruitment Strategies
- Consumer Behaviour
- Research Methodologies
- Surveys
- Discussion Facilitation
- Research
- Focus Group
- Interviewing Skills
- Qualitative Research
- Report Writing
- Sample Size Determination
- Market Research
Qualitative Research
Completed by Natasha Wanchek
April 26, 2021
14 hours (approximately)
Natasha Wanchek's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
