- Interviewing Skills
- Discussion Facilitation
- Surveys
- Consumer Behaviour
- Market Research
- Analysis
- Research Reports
- Research
- Report Writing
- Recruitment
- Focus Group
- Sample Size Determination
Qualitative Research
Completed by Natasha Wanchek
April 26, 2021
14 hours (approximately)
Natasha Wanchek's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
