Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by YU-CHI CHUANG
July 22, 2021
18 hours (approximately)
YU-CHI CHUANG's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Content Strategy
- Category: Digital Marketing
- Category: User Experience
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Experience Design
- Category: Campaign Planning
- Category: Cross-Channel Marketing
