- Communication
- Business Metrics
- Marketing Analytics
- Marketing
- Marketing Effectiveness
- A/B Testing
- Digital Advertising
- Marketing Communications
- Social Media
- Data Analysis
- Digital Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by DIANA SALEH AHMED BAMUALLEM
February 20, 2022
13 hours (approximately)
DIANA SALEH AHMED BAMUALLEM's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
