- Digital Marketing
- Persona Development
- Web Analytics and SEO
- Algorithms
- Data Analysis
- Content Performance Analysis
- Keyword Research
- Business Reporting
- Content Strategy
- Target Audience
- User Research
- Search Engine Optimization
Introduction to Google SEO
Completed by Alexandra McIntosh
June 21, 2024
16 hours (approximately)
Alexandra McIntosh's account is verified. Coursera certifies their successful completion of Introduction to Google SEO
What you will learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will gain
