- Case Studies
- Value Propositions
- Customer Insights
- Global Marketing
- Consumer Behaviour
- Marketing Psychology
- Market Research
- Revenue Management
- Market Dynamics
- Competitive Analysis
- Analysis
- Behavioral Economics
Customer Value in Pricing Strategy
Completed by LUKAS VASILIAUSKAS
November 13, 2024
14 hours (approximately)
LUKAS VASILIAUSKAS's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
