Customer Value in Pricing Strategy
Completed by LUKAS VASILIAUSKAS
November 13, 2024
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Market Research
- Category: Behavioral Economics
- Category: Analysis
- Category: Customer Analysis
- Category: Global Marketing
