Data Analytics Methods for Marketing
Completed by Jessica Owens
May 22, 2023
12 hours (approximately)
Jessica Owens's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Target Audience
- Category: Customer Analysis
- Category: Marketing Planning
- Category: Marketing
- Category: Marketing Channel
- Category: Marketing Analytics
- Category: Persona Development
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Advertising Campaigns