- Profit and Loss (P&L) Management
- Business Marketing
- Market Research
- Customer Analysis
- Consumer Behaviour
- Customer Insights
- Market Dynamics
- Product Strategy
- Revenue Management
- Cost Accounting
- Marketing Psychology
- Price Negotiation
Pricing Strategy
Completed by Andres Cabrera Martinez
September 19, 2024
13 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
