- Revenue Management
- Customer Analysis
- Marketing Psychology
- Analysis
- Customer Insights
- Case Studies
- Behavioral Economics
- Value Propositions
- Market Dynamics
- Competitive Analysis
- Global Marketing
- Market Research
Customer Value in Pricing Strategy
Completed by Anne Serenity Miller
December 7, 2022
14 hours (approximately)
Anne Serenity Miller's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
